Although modern trademark law claims to protect consumers against fraud and confusion, it generally fails to grasp the role of brands in creating and maintaining personality, distinction, and relations in a global economy. During this symposium, over two dozen of the world's top scholars of brands and trademarks (anthropologists, legal scholars, and historians) will consider brand-making across geographical and historical periods — from the Greeks to Facebook and Google — to rethink the future of trademark law and its impacts on our lives.

Registration is free for students and faculty but please RSVP as soon as possible at www.surveymonkey.com/s/2012lawreviewsymposium

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